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Monday, October 10, 2005

Media company and blog company cooperate on European blog

VNU, global media an information company and Gawker Media, publisher of several blogs, have "joined forces" to publish the gadget weblog Gizmodo.com reports BrandRepublic. Gizmodo.com, formerly published by Gawker alone, plans to become "the ultimate European destination" for information about gadget, gizmo and consumer electronics. The blog will be translated into six European languages and be "augmented with local coverage for each market." The blog will profit from VNU's local presence and its network of contributing bloggers as well as from its knowledge of consumer technology in local markets.

Such deals are showing the value that traditional media companies are beginning to place in blogs.

Source: BrandRepublic

Posted by Anna-Maria Mende on October 10, 2005 at 06:25 PM | Permalink

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