Italy: Newspaper launches men's lifestyle supplement

Italian publisher RCS will launch the men's lifestyle magazine Style Magazine on October 14, reports Publicitas. The monthly magazine will be a supplement to RCS's daily newspaper Corriere della Sera. For the first issue 1 million copies will be printed.

The Style Magazine will cover trends, culture, consumption, fashion and entertainment and thereby focus on luxury products. On the first day of its appearance every month, it will be sold together with the paper for 1,20 Euro (30 cents more than the paper normally costs). After the first day of publication, the magazine will be for sold optionally with the paper for 2 Euros. To promote the launch, RCS initiated a huge television, radio and press campaign that cost 5 million Euros.

Sources: Publicitas