UK: Guardian sales skyrocket with format change

According to unofficial figures, sales of the Guardian rose by 40% on Monday, the first day the paper appeared in the Berliner format (see former posting), reports The Guardian. Carolyn McCall, chief executive of Guardian Newspapers Ltd. said in the paper: "We invested a huge amount in encouraging readers to reappraise the paper. This has exceeded our highest expectations. We are delighted."

Readers' feedback is said to be broadly positive, with one exception: some readers were angered by the drop of the comic strip Doonesbury (see Journalism.co.uk). This decision was reversed in the meantime.

Source: The Guardian, Journalism.co.uk