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Monday, September 26, 2005

Pure internet player invading the world of journalism

Yahoo is moving deeper into original content. About two weeks ago, Yahoo hired veteran war reporter Kevin Sites to report on wars around the world (see former posting and the website that started reporting today). Today, PaidContent reports about two other projects that show Yahoo moving even further into original content.

The first news is that Yahoo has hired nine popular authors to write financial columns on Yahoo Finance and has plans to hire 30 in total. Scott Moore, vice president of content operations for the Yahoo Media Group, said in the Wall Street Journal, "It's about a deeper engagement with our core audience, and about attracting key demographics that we know are attractive to our advertisers." He added that one of the goals is to attract more women in their 30s and 40s who are interested in personal finance. Columnists are planned to write one to two articles per month and will be considered freelancers. The Wall Street Journal also states that "for the venture, Yahoo tapped authors of business books, rather than plucking business columnists from newspapers and wire services, which might have caused friction with some of its news partners."

The second news is that the financial columns will not be the end of Yahoo's move into original content, but that there will be more and more original content. As the New York Times reports, "sitcoms, dramas, talk shows, even a short daily humorous take on the news much like Jon Stewart's "Daily Show" are in the works." Several new programs are planned to launch this year, like a series of celebrity blogs dealing with cancer called "Blog for Hope" and an adventure travel program. The New York Times states that Terry Semmel, CEO of Yahoo and former co-head of Warner Brothers, "wants Yahoo to be seen as more akin to Warner's parent, Time Warner, which mixes content like Warner and CNN with distribution, like its cable systems. Yahoo is both of those and a lot of software, too."

Source: PaidContent, Wall Street Journal, New York Times

Posted by Anna-Maria Mende on September 26, 2005 at 04:48 PM | Permalink

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