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Tuesday, September 13, 2005

Poland: New down-market tabloid expected to launch

The Polish newspaper market will soon see the launch of a new "million-selling" daily tabloid, reports The Warsaw Business Journal. Agora SA, publisher of the quality newspaperGazeta Wyborcza, with a circulation of about 433,000 Poland's second biggest newspaper, will release a new down-market tabloid "that is set to create a media spectacle to rival the forthcoming political elections." Preparations for its launch are said to be advanced. The new paper will compete with Fakt (circulation about 536,000), a tabloid of the German publisher Axel Springer that became the biggest newspaper in Poland only two weeks after its launch in October 2003. The new newspaper is also expected to further weaken the position of Polish tabloid Super Express, published by Media Express, that already lost readers to Fakt. A speaker of CR Media Consulting stated in The Warsaw Business Journal: "Agora is probably planning to widen press readership to young people and women. The new paper may, of course, attract some of Fakt readers - tabloid buyers are not a loyal group, they always opt for more scandalous headlines and pictures."

Source: The Warsaw Business Journal (registration required)

Posted by Anna-Maria Mende on September 13, 2005 at 03:50 PM in k. Circulation and newspaper launches | Permalink

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