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Wednesday, September 28, 2005

Germany: Newspapers cooperating in job classifieds

The Süddeutsche Zeitung (SZ) and the Financial Times Deutschland (FTD) will offer combined job classifieds as of October. The project called career will offer companies the possibility to advertise positions in both papers at a special price. Both papers have recently increase their circulation: the FTD now has a circulation of about 100,900, the SZ of about 444,000. The Friday edition of FTD and the Saturday edition of SZ, where the job classifieds appear, have a combined circulation of about 635,000. Jürgen Maukner, responsible for advertisements at the SZ, said that this combination will be ideal to search for specialists and managers as both titles have a highly qualified readership that is barely overlapping.

The FTD also announced that it will offer online subscriptions from October 4 for the price of 25 Euros per month, which is 8,50 Euro cheaper than the print subscription. It will also change its design. And a brief afternoon edition FTD 17:00, four A4 pages covering the latest news from business, finances and politics, will be distributed to companies and subscribers and can be downloaded on the paper's website. FTD 17:00 is similar to FTpm in Britain (see also former posting).

Source: Financial Times Deutschland

Posted by Anna-Maria Mende on September 28, 2005 at 04:50 PM | Permalink


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