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Monday, September 12, 2005

Germany: "Every day without a free paper is a good day"

The launch of free papers in Germany seems very close now, contrary to the wishes of publisher Axel Springer. Norwegian publisher Schibsted will launch its free paper with 15 regional editions in 22 cities across Germany, reports Focus Money citing an internal strategic document. According to this document the launch will take place in two phases: In the first phase about 1,3 million copies will be distributed in Berlin, the Ruhr Basin, Hamburg, Stuttgart, Cologne, Bonn, Frankfurt, Wiesbaden, Munich and Düsseldorf. In a second phase Schibsted plans to expand to Dresden, Leipzig, Mannheim, Ludwigshafen, Hannover, Nuremberg, Bremen, Münster and Karlsruhe reaching a total distribution of 2 million copies.

Meanwhile German publisher Springer announced that it will launch a free paper called Gratissimo. However, Gratissimo will be launched only in the case of the launch of a free paper by Schibsted or any other publisher. "Every day without a free paper is a good day", said a speaker of Springer in Die Welt. In the case of its launch Gratissimo, "the free paper for Germany", will appear in a tabloid format and consist of 24 pages. (See also former posting on free papers in Germany.)

Sources (all in German): Focus Money, Die Welt, Reuters

Posted by Anna-Maria Mende on September 12, 2005 at 04:57 PM | Permalink

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