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Friday, September 02, 2005

Germany: Die Welt starts on page 3

The front page of yesterday's Die Welt was totally blue and said "Don't buy only Die Welt ( the world)". Page 2 revealed that it was an advertisement for DWS, an investment company. The 'real' newspaper began on page 3. Front page advertisements are very common in free papers, but very rare in traditional newspapers. The ad appears in the daily Die Welt, its little compact sister Welt Kompakt and in the Sunday paper Welt am Sonntag.

In times of decline in advertising revenue newspaper are increasingly willing to print new forms of ads (see also former posting). Last year, the Tagesspiegel was the first newspaper in Germany to break the taboo of covering the whole front page with an ad. And 4 years ago Die Welt had already a blue front page with a big AOL ad, so that idea was not very new after all, reports Berliner Zeitung.

Source: Berliner Zeitung

Posted by Anna-Maria Mende on September 2, 2005 at 03:33 PM | Permalink

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