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Friday, September 23, 2005

Can a Japanese puzzle help newspapers?

Sudoku is a Japanese number logic puzzle that recently became very popular in the United States. An article on CNN Money deals with the question whether the game's popularity could help newspapers. Over 140 newspapers worldwide included the game alongside crosswords, including the Washington Post, the New York Post and the Chicago Sun Times.

The game is described like this: "There is a nine-by-nine grid composed of nine three-by-three boxes. Some numbers are already filled in to a few of the 81 squares. The goal is to fill in all the squares so that each row, column and box contains the numbers 1 through 9 only once."

Kathie Kerr from Universal Press Syndicate, which started offering a version of the game to newspapers in May said on CNN Money: "This has been a fantastic launch for any new feature. It's unprecedented. Newspaper editors feel Sudoku is a natural fit to capture new readers ... Crossword puzzles are the love of many people. There is a hope that newspapers can build the same kind of loyalty with Sudoku fans." Universal Press Syndicate has already 250 clients for the game. However, as there also possibilities to play the game online for free to to buy software that produces ever new puzzles it remains to be seen if the game can help to increase newspaper circulation in the long run.

Source: CNN Money through EJC-Newsletter

Posted by Anna-Maria Mende on September 23, 2005 at 11:54 AM | Permalink

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» Can Sudoku save newspapers? from Australian Newsagency Blog
editorsweblog.org carries a story about Sudoku and reports that's now being used in 140 newspapers globally. They link to a story on CNN Money which poses the question: Can the popular Japanese number puzzle save newspapers or is it just... [Read More]

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Comments

Sudoku is a great success in Australia. We have it in our newspapers and 15 stand alone titles. It's proving to be a new magazine segment on the newsstand. That in engages consumers in interaction with the product is invaluable. The key is for retailers, newspaper publishers and magazine publishers to work together and leverage full potential from the Sudoku phenomenon.

Posted by: Mark Fletcher at Sep 24, 2005 9:08:27 AM