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Wednesday, September 14, 2005

Associated Press to launch youth service

The New York Times reports that the Associated Press will begin selling a multimedia package designed for youth to newspapers starting September 19. More than 100 papers have already signed up for the service which is called asap, a play on the English expression, 'as soon as possible'which reflects the wire service's reputation for diffusing breaking news. A staff of 20 journalists will work on projects that will include text, video, audio and blogs. The project breaks new ground for the news cooperative as it tries to adapt to the habits of younger readers. A.P. President Tom Curley said, "As the audience turns to new platforms and adopts new habits, the news must follow."

Source: The New York Times

Posted by john burke on September 14, 2005 at 04:24 PM in c. Multimedia convergence, h. Young readers / New readers, n. Online strategies | Permalink


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Tracked on Sep 15, 2005 12:23:34 AM