US: newspapers fight against poor image

CNN Money reports that newspapers, radio, and magazines are spending millions to fight notions that they’ve become obsolete.  Newspapers are currently battling the perception that they’re unimaginative and unappealing to young readers.  In response to such views, publishers have plans for a major ad campaign set to start this fall.  The centerpiece of the campaign will be a single and unified message from publishers to advertisers to overlook circulation numbers.  Specifically, the campaign hopes to refute the perception that the newspaper industry is doomed by new technologies. Direct expenses for the campaign will come directly out of the Newspaper Association of America budget. 

Source: CNN Money