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Tuesday, June 14, 2005

The Guardian to launch Berliner format earlier than planned

Having announced some time ago that a change in format was in the works, The Guardian announced today that it will break a 184-year broadsheet tradition and start printing in a Berliner format as of autumn. Additionally, the Guardian's sister publication, the Observer will follow suit, going tabloid at the beginning of next year. CEO of Guardian Newspapers Limited (GNL), Carolyn McCall, summarized the company's move saying, "To design both papers again completely from scratch. To launch them in a new format never before seen in the UK. To build our own print centre and install the most modern presses in the newspaper industry. To position our papers as the first of a new generation of full-colour national newspapers." Overall, GNL plans on spending GBP 50 million on new printing presses.

Source: The Guardian

Posted by john burke on June 14, 2005 at 06:19 PM | Permalink

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Posted by: Kelly Ronald at Sep 9, 2005 11:46:32 PM