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Monday, May 30, 2005

Asian newspapers driving worldwide circulation

The annual report of the 58th World Newspaper Congress showed that newspaper sales were up 2% in 2004 while advertising also made some significant gains. "It has been an extraordinarily positive 12 months for the global newspaper industry," said Timothy Balding, director general of the Paris-based WAN. "Newspapers are clearly undergoing a renaissance through new products,
new formats, new titles, new editorial approaches, better distribution and better marketing." Three-quarters of the world's 100 best selling daily newspapers are found in Asia whose sales were up 4.1 percent for the year. China, India and Japan were the world's biggest newspaper markets in 2004 and China overtook Japan as the country with the highest number of publications in the world's top 100. Revenue grew 29 percent in China last year, more than double the growth in 2003, and 116 percent over five years. It was up 3.93 percent in the world's biggest advertising market, the United States, more than double last year's increase which reversed two years of decline. Other Asian countries, especially Singapore, Malaysia, Indonesia and Mongolia witnessed substantial growth. The top three largest newspaper markets were in Asia, with China in the
lead with 93.5 million copies sold daily, followed by India, with 78.8 million, and Japan, with 70.4. The United States came next with 48.3 million followed by Germany with 22.1 million. Sales in the three Asian market leaders were
rising while sales were declining in the United States and Germany.

Source. AFP, WAN

Posted by john burke on May 30, 2005 at 07:55 PM | Permalink


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Any figure coming from China should not be taken for granted, including those on the media. China lacks any official or trustworthy system for auditing the circulation of its papers. While both revenue from ads and the number of new titles are exploding, there are serious doubts about the long-term sustainability of that current expansion. Established titles like the Xinmin evening News in Shanghai are losing ground and some market share of new titles is so tiny, it cannot be measured. Since last year for example China has four dailies claiming to be the Wall Street Journal of China, but none of the few dozen financial publications has been able to establish itself as an authorative publication.

Posted by: Fons Tuinstra at May 31, 2005 11:09:33 AM