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Tuesday, April 19, 2005

Europe: the tabloid trend trumps all

"With the generalization of the tabloid format, some feel we are undergoing a graphic homogeny of newspapers. This is false. When you put all these papers side by side, you can see that their templates are almost infinite," commented German newspaper designer Norbert Kupper in Belgium's La Libre. The consensus at the Sixth European Newspaper Congress, held last week in Vienna, Austria was one of compact praise. In attracting young readers and curbing circulation declines, the more than 300 editors-in-chief that gathered for the conference realized that compact formats were creating success stories all over the continent. Specific examples included Holland's Het Parool, whose reformed business model seeks to attract young readers made it the only Dutch daily to gain readers, and Germany's Die Welt whose launch of a reduced-price compact bucked industry trends in adding readers. Other schemes to attract readers including the development of "services" such as music and dating, and the addition of various topic-specific supplements. But the switch to compact, most notably felt by design departments and artistic directors who have become increasingly important to Europe's innovative papers, certainly won the congress' blue ribbon.

Source: La Libre

Posted by john burke on April 19, 2005 at 03:16 PM in d. Design and infographics , e. Compact vs. broadsheet, h. Young readers / New readers, m. Improving editorial quality, q. Regional and ethnic newspapers | Permalink


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