London Line gets go-ahead for launch

From MediaWeek: "A free weekly newspaper targeting commuters “alienated by the mainstream London press” will be unveiled in April to compete with the Evening Standard. The move to launch The London Line has been given the green light by Transport for London, the Corporation of London and Westminster City Council. The colour newspaper has been produced independently with private backing by the one of the founding members of the successful Cambridge Student newspaper, Damian Kahya.

The initial print run will be 40,000 copies per week and will be distributed by hand from 4pm on Thursdays outside London Underground tube stations and other key commuter points within the West End and City of London... Advertising in the paper will be sold in-house and the first editions are expected to have 24 pages, although Kahya said this week that plans are already in place to up pagination to 32 pages and increase distribution to 50,000 copies within the first few months... Kahya said: “We wanted to found an alternative newspaper which talks about the things that matter to our generation in London. It’s intelligent but irreverent.”

Source: MediaWeek