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Friday, April 30, 2004

New York Times starts cooperation with Süddeutsche Zeitung

The New York Times has launched a partnership with one of Germany's leading broadsheets, the daily Süddeutsche Zeitung said Friday. The New York Times International Weekly, featuring a selection of articles from the US newspaper, will appear as an English-language supplement with the Süddeutsche from May 3. Süddeutsche editor-in-chief Hans Werner Kilz said the addition was targeted at its "internationally oriented readers" and was an exclusive agreement for German-speaking Europe. The 16-page supplement will include articles selected by the editorial staff of the two newspapers and have a print run of 430,000. SZ managing director Klaus Josef Lutz said he expected the agreement to boost international advertising sales. The New York Times International Weekly already appears with several leading European newspapers including La Repubblica in Italy, Le Monde in France and The Daily Telegraph in Britain.

Source: AFP

Posted by Bertrand Pecquerie on April 30, 2004 at 04:33 PM in b. Alliances and partnerships, m. Improving editorial quality | Permalink


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