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Friday, February 27, 2004

UK: how launching a newspaper when global sales are in decline

Brian MacArthur from The Times suggests that the Glover’s project of creating a British Le Monde is more difficult than expected. "Trying to start a newspaper in a period when sales of all newspapers are in decline is a challenge. Over the six months to January, year-on-year sales of the five broadsheets fell by 122,000 (4.5 per cent). In England, Wales and Northern Ireland, sales of the Financial Times, the most austere of the broadsheets and the closest to Glover’s model, fell by 14,000."

Source: The Times.

Posted by Bertrand Pecquerie on February 27, 2004 at 11:26 AM in k. Circulation and newspaper launches | Permalink

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