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Friday, February 27, 2004

BBC and La Opinión launch online partnership

The BBC and La Opinión, the largest Spanish-language newspaper in the U.S., have made the content of their online sites mutually available via a hyperlink agreement. The agreement will bring readers of bbcmundo.com closer to news about the large and influential Hispanic community in the U.S. with a direct access to laopinion.com, while the visitors to the La Opinión website will find links to bbcmundo.com homepage, sports, science and economy sections.

Source: noticias.info press release.

Excerpts of the press release:

Julia Zapata, Head of the BBC Spanish American Service, said: ?We are delighted to be associated with America?s most respected Hispanic newspaper. I am sure the agreement with La Opini?n will be of great mutual benefit and reinforce the BBC brand positioning among the US Hispanic community, which is very important to us.?

Patricio Zamorano, Online Editor of La Opini?n Digitalt adds, ?We are proud to work with one of the most prestigious news leaders of the world and to provide our users with quality content. La Opini?n and BBC Mundo share the same principles of quality journalism and focus on the information needs of people. We are happy that BBC Mundo users will use us as their window to Spanish-language journalism in the U.S.?

For more information contact:

Carlos Villalobos, Business Development Executive, Americas Region, BBC World Service +44(0)207557 7508; [email protected]

Soizic Sacrez, Online Marketing Manager, La Opini?n Digital
+1 213 896 3616; [email protected]

Notes to Editors:

BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online at bbcworldservice.com. It has a global audience of 150 million listeners while its websites receive 100 million page impressions each month.

BBC Spanish American service is rebroadcast by over 100 stations to 5.6 million people in Latin America. Its online site bbcmundo.com is updated 24 hours a day, seven days a week and provides a wide range of information on international news and current affairs, world economy, science, technology, arts, entertainment, offers chat forums and the opportunity to learn English.

La Opini?n Digital is responsible for the creation and online publication of www.laopinion.com a premier Spanish-language website, which serves the online U.S. Hispanic community. Everyday, laopinion.com provides the Hispanic community with national, international, and local news as well as sports, entertainment, life and style, health and business content which reflect the interests and is presented from the perspective of Latinos living in the United States. By leveraging the resources of La Opini?n, the nation?s largest Spanish-language newspaper, and augmenting those resources with features and exclusive online content, laopinion.com provides Hispanics with unparalleled content and a superior online experience. In addition, La Opini?n Digital provides the Latino community with a marketplace to seek jobs, sell and buy automobiles and real estate, and locate apartment rentals. La Opini?n is owned and operated by impreMedia LLC, the first national Spanish-language newspaper company. impreMedia also owns El Diario/La Prensa in New York.

Note from the editor: The publisher and chief executive officer of the Spanish-language daily newspaper La Opinion has just received a humanitarian award from The Salvadoran Committee El Piche, which aids poor communities in El Salvador and Los Angeles. Monica Lozano was honored for her leadership in the Hispanic community and her work promoting health care, education and culture.

Posted by Bertrand Pecquerie on February 27, 2004 at 11:43 AM in k. Circulation and newspaper launches, n. Online strategies | Permalink


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