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Wednesday, October 12, 2005

Newspapers offer Japanese puzzle for play on mobile phones

The Japanese puzzle Sudoku, a current newspaper fad (see previous posting), is coming to mobile phones. The Swiss newspaper Le Temps just introduced a service where it offers the puzzles for downloading to mobile phones, reports Werbewoche. The puzzles work on most modern mobile phones. A set of 10 puzzles costs 9 Swiss francs (about 5,80 Euro), which can be paid directly via mobile phone bill. Since July, the paper has offered the puzzles in its print edition.

The Times in the UK was the first to introduce such a service. The paper started a similar Sudoku mobile phone version in May, reports Media Centre. The Times also uses the service to promote its print edition, every time the game starts up on the mobile phone, the player is reminded to buy the newspaper.

Source: Werbewoche (in German), Media Centre

Posted by Anna-Maria Mende on October 12, 2005 at 12:07 PM in h. Young readers / New readers | Permalink

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