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Wednesday, September 14, 2005

US: more newspapers embracing podcasting

An American television station's website reveals that more and more newspapers are using podcasting as a means of attracting younger readers, or in this case, listeners. Since it has been found that most 18 to 34 year olds don't buy the paper, publishers throughout the country have been looking for ways to reel them in. Considering the ubiquity of MP3 players among this age group, podcasting seemed like a logical step. As the podcasting trend proliferates, newspapers who jump on the bandwagon may find that they catch some future loyal readers.

Note: At the bottom of the the television station's article are links to background information on podcasting. Newspapers may want to consider adding such links to their online articles as explained in a posting here.

Source: WishTV

Posted by john burke on September 14, 2005 at 06:16 PM in c. Multimedia convergence, h. Young readers / New readers | Permalink

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