Tuesday, September 06, 2005
France: Le Parisien launches business supplement
Le Parisien, a daily newspaper for the Paris area (daily circulation about 350,000), launched a business supplement. The 50-page supplement will be included in the paper's weekend edition, reports Der Standard. 12 journalists are working on the supplement. Also Aujourd'hui en France (daily circulation about 150,000), the national edition of Le Parisien, will contain a 20-page business supplement. The supplements will focus on three sections: companies, finances and employment.
What is interesting about this initiative is that the supplement is focused on readers' needs and not only on advertisers' interests.
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