Friday, September 30, 2005
France: Le Figaro slims down in new design
The French daily Le Figaro will appear completely redesigned as of Monday. "It's not a revolution, it's an evolution", said Francis Morel, general director at Le Figaro, reports Le Monde. The goal is to increase readership, especially among women and younger readers (average age of reader is said to be 55-57 years) and to encourage occasional readers to become regular ones. After research with readers and several dummies, the new design will start on Monday, October 3.
The changes include: The paper will be 3,4 cm narrower. The new logo is "European blue". The paper will consist of 3 sections. The first sections will cover international news, Europe and France. The second section, which will be printed on salmon paper will be dedicated to the economy and the third part will cover subjects as culture, fashion, free time, lifestyle and wellness. Much space will be dedicated to photographs and infographics. And also the website will be redesigned. The relaunch is said to have cost 5 million Euro. The papers cover price of 1 Euro will stay the same. Imédias has a photo of the a front page in the new design. See here.
Le Figaro, the oldest newspaper of the country, was founded as a weekly in 1826 and has appeared as a daily since 1866. It has a circulation of about 326,700, currently more than competitor Le Monde, reports Der Standard.
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