Friday, August 26, 2005
UK: Newspaper trying to attract women
According to Brand Republic The Times is relaunching its T2 daily supplement as Times2 and hopes to attract female readers to purchase the paper. Times2 will have more pages, more colour pages and new ad formats. New sections will include style, health, sounds and men. According to Brand Republic this is "the first time the paper is running an ad campaign specifically targeting women to back the relaunch. The £1 million-plus campaign ... targets a cross-section of women: professionals, housewives and mothers."
Source: Brand Republic
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