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Wednesday, July 27, 2005

US: Paid product placement in newspapers?

Product placement, which has transformed the TV advertising marketplace, is spreading its influence to all forms of media. At least that is what, according to MediaPostPublications, a new report by PQ Media, a Stamford-based media research firm, is suggesting. The report, which shall be published on Wednesday, estimates product placements in newspapers to rise 16.9 % to $65.0 million. MediaPostPublication states that even those numbers are small "the presence of any paid placements would seem troubling for editors or pride themselves on presenting objective news content that supposedly is not influenced by advertisers or other business interests."

Source: MediaPostPublication

Posted by Anna-Maria Mende on July 27, 2005 at 09:36 AM in r. Revenues and business models | Permalink

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