Wednesday, July 27, 2005
US: Paid product placement in newspapers?
Product placement, which has transformed the TV advertising marketplace, is spreading its influence to all forms of media. At least that is what, according to MediaPostPublications, a new report by PQ Media, a Stamford-based media research firm, is suggesting. The report, which shall be published on Wednesday, estimates product placements in newspapers to rise 16.9 % to $65.0 million. MediaPostPublication states that even those numbers are small "the presence of any paid placements would seem troubling for editors or pride themselves on presenting objective news content that supposedly is not influenced by advertisers or other business interests."
TrackBack URL for this entry:
Listed below are links to weblogs that reference US: Paid product placement in newspapers?:
» Find search engines across the world with Search Engine Colossus from Meta-Search
Gain quick, efficient access to search engines from countries around the world with Search Engine Colossus - International Directory of Search Engines... [Read More]
Tracked on May 25, 2006 11:40:55 AM