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Friday, May 06, 2005

US: why young people don't read the newspaper

We all know that younger generations are not reading newspapers. But has anyone gone to the source to ask why? Greg Gatlin of the Boston Herald recently paid a visit to an American college to talk to a journalism class, but ended up asking them about their own media habits. His findings were somewhat surprising. It's seems that younger people aren't allergic to newspapers so much as they; 1. don't want to pay for it, and 2. demand more convenient access. Most students don't apply to a newspaper unless required by their classes, and even then they find them inconvenient because they are usually forced to walk to the bookstore to pick it up. Essentially, American college students, a cherished demographic, ask themselves, "Why pay for something that I can only pick up by walking all the way across campus when I could get the same product on my computer for free five seconds after I roll out of bed?" Realizing this, newspapers are targeting campuses. Some universities now pay for the paper to be distributed on their campuses and others have the paper sponsored by outside organizations. Still, it seems that newspaper classifieds may never come back, as the large majority of students said that when it comes to looking for a job they turn to the internet. And as so far as appeal goes, younger people still find newspapers lacking. They want their news to be "more opinionated, fun, colorful, and (engaging)."

Source: Boston Herald

Posted by john burke on May 6, 2005 at 05:54 PM in d. Design and infographics , h. Young readers / New readers, n. Online strategies, q. Regional and ethnic newspapers, r. Revenues and business models | Permalink

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Listed below are links to weblogs that reference US: why young people don't read the newspaper:

» Younger people and newspapers from Australian Newsagency Blog
Newspaper sales are in trouble and the biggest problem seems to be with the 18-34 demographic. Thanks to an excellent blog entry at www.editorsweblog.org I have found this excellent report by Greg Gatlin of the Boston Herald. In a recent... [Read More]

Tracked on May 8, 2005 9:06:49 AM

» Younger people and newspapers from Australian Newsagency Blog
Newspaper sales are in trouble and the biggest problem seems to be with the 18-34 demographic. Thanks to an excellent blog entry at www.editorsweblog.org I have found this excellent report by Greg Gatlin of the Boston Herald. In a recent... [Read More]

Tracked on May 8, 2005 9:08:20 AM

» Younger people and newspapers from Australian Newsagency Blog
Newspaper sales are in trouble and the biggest problem seems to be with the 18-34 demographic. Thanks to an excellent blog entry at www.editorsweblog.org I have found this excellent report by Greg Gatlin of the Boston Herald. In a recent... [Read More]

Tracked on May 8, 2005 9:09:16 AM

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