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Friday, May 13, 2005

US: Chicago Tribune consults its readers via internet before printing

The Chicago Sun-Times reports that the Chicago Tribune is involving its readers in its editorial process. Working with Communispace Corp., a company that organizes online panels. The Tribune has shown photos, layouts and headlines to groups of readers before publishing them, the process they used to test two new sections that were unveiled last week. Although most of the content the online panel sees has already been published, the trend of seeking readers’ advice could become widespread practice as newspapers struggle with attracting new readers. But advice doesn’t come cheap. Communispace’s bill for online consumer groups is upwards of USD 300,000. However, as we’ve said before, sacrificing huge profit margins to invest in research and development may be the only way in which the newspaper survives.

Source: Chicago Sun-Times

Posted by john burke on May 13, 2005 at 06:51 PM in b. Alliances and partnerships, d. Design and infographics , h. Young readers / New readers, m. Improving editorial quality, n. Online strategies, q. Regional and ethnic newspapers | Permalink

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