Tuesday, May 31, 2005
German tabloids: compact but competent
Jan-Eric Peters, Publisher and editor-in-chief of German newspapers Die Welt, Welt Kompakt and Berliner Morgenpost, claims that the tabloid fever has not yet reached its peak. "The launch of Welt Kompakt increased our circulation by 10 percent over the last year and we got access to a different group of readers", Peters said at the 12th Editors Forum in Seoul on Tuesday. Peters emphasized that the tabloid format Welt Kompakt is a not only a change of format but also a change of concept. "While Die Welt focuses on background and analysis, Welt Kompakt puts emphasis on news and a very late deadline after midnight." Together with a copy price of 50 cent, this has made the paper very attractive for young readers with good educational background and relatively high income.
Posted by john burke on May 31, 2005 at 03:09 AM | Permalink
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