Tuesday, May 31, 2005
Applying elements instead of rules produces papers with impact
Talking at the 12th World Editors Forum, CEO of VisualEditors and News Design Editor for the Chicago Sun-Times, Robb Montgomery emphasized the flexibility of compact formats. The various types of tabloids, commuter, youth, general interest, or niche, have the ability to connect to a reader's individual style. Montgomery contrasted these with formal rigidity of the majority of American broadsheets fronts, showing slides of their similarities which follow a similar formula, and flashed pictures of alternatives which included Sau Pauolo's Diaro Do Comercio paper as well as the San Francisco Washington D.C. Examiners, Chicago's Red Streak which Montgomery designed in 23 days in late 2002 to compete with his competitor's youth tabloid launch.
The youth tab is a laboratory for editors to test concepts - ideas that are now also included in the Sun-Times' main edition.
The Sun-Times' Page one philosophy is built on a concept of 'scalable elements' which drives powerful, sophisticated and varied page designs on deadline by organizing a simple set of decisions.
Check out Robb's speech at RobbMontgomery.com
Posted by john burke on May 31, 2005 at 08:31 AM | Permalink
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