« Major newspapers experimenting with e-paper | Main | Europe: Metro International hits the road starting travel agency »

Monday, April 25, 2005

What women want from newspapers

"Women are fleeing newspapers in droves. If present trends continue, 19 million women will drop their subscriptions in the next decade." Noting that 80% of subjects in newspaper stories and 70% of their photos involve men but that women are the main readers or advertisements, an article in Rocky Mountain News insists that "As a bottom-line issue, it's 'suicidal' for the industry to overlook women." So what do women want? "Narrative, storytelling reporting...graphics, Q&A...local news...stories that tell them how to solve problems." A recent complaint in the US about the misrepresentation of women on American op-ed pages led to studies that have shown that the percentage of top editor positions was down to 20% in 2002, that a mere quarter of syndicated columnists are women, and that only 10 to 20% of op-ed columns are written by women. So who's working to change this? In 2002, media critic Jennifer Pozner founded Women in Media & News, an organization aimed at improving media for women, and is currently working on Perspectives of Women Expand Reporting (POWER). But women seem to have different opinions on how to improve their news experience.

Cynthia Miller, a managing partner at Newsroom Leadership Group feels that hiring more females in newsrooms would be a "huge step in the right direction" but Pozner cites others who don't see this as going far enough. She feels that the dynamic of the newsroom needs to be changed in order to better integrate women. Opinions differ geographically as well. Miller's husband Edward Miller, also a managing partner at Newsroom Leadership Group rejects the idea of female news packaged in supplements; "When you ghettoize women, you marginalize them." But in Europe, newspapers regularly publish such magazines with success. France's Le Figaro prints the weekly Madame Figaro, Italy's Corriere della Sera, Io Donna, and the Spanish daily El Mundo has just released news that it is to launch a weekly supplement for women in May entitled Yo Dona. El Mundo's version will discuss issues most pertinent to women as well as cultural and political news in a 150-page magazine published by a staff of about thirty. Thus, it appears that newspapers will have to research their own readerships to find out what women want. But they'd better do it soon before they lose this demographic so valued by their advertisers.

Source: Rocky Mountain News, In These Times, El Mundo (in Spanish)

Posted by john burke on April 25, 2005 at 01:42 PM in f. Supplements and give-aways, h. Young readers / New readers, m. Improving editorial quality, r. Revenues and business models | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341e0b0f53ef00e55052ca428833

Listed below are links to weblogs that reference What women want from newspapers:

» MUSIC: No Money No Cry for Former Wailer from The road of
to equally split royalties from hit albums Natty Dread , Rastaman Vibration and Babylon [Read More]

Tracked on May 29, 2006 4:41:21 AM

» Clippers Pleased to Become Talk of L.A. from will begin a
in the potential 'Hallway Series' between the Staples Center tenants. Instead, the Clippers [Read More]

Tracked on May 29, 2006 11:49:06 PM

» Shimon Peres political cartoons! from Shimon Peres
email: david.rutstein@gmail.com If anyone is wondering why Shimon Peres is not counter-sueing David Rutstein for slander or why David Rutstein [Read More]

Tracked on May 30, 2006 4:54:25 PM

» Nepal Journal: Reflections on a Trip with Al Sommer from epal Journal:
epal Journal: Reflections on a Trip with Al Sommer [Read More]

Tracked on Jun 5, 2006 12:38:14 PM

» 40,000 SSIA accounts mature today from ore than 40,000
than 40,000 SSIA account holders will see their investment mature today. [Read More]

Tracked on Jun 6, 2006 4:13:21 AM

» S.I. hippie: I forgive from stalker preached
obsessed stalker preached peace and love yesterday toward his alleged attacker - even as it was revealed he [Read More]

Tracked on Jun 7, 2006 9:03:46 AM

» Richard Pryor Dead at 65 from was 65. Pryor,
White People Clip from Which Way is Up? Wattstax Trailer Quotes: ThinkExist.com [Read More]

Tracked on Jun 7, 2006 12:17:09 PM

» NYSE Group to Buy Euronext for About $10B from Group to Acquire
to Acquire Euronext for About $10B, Create First Trans-Atlantic Securities Market [Read More]

Tracked on Jun 7, 2006 8:17:15 PM

» Seniors Who Don't Drive More Likely to Require Care (HealthDay) from in a nursing
News) -- If you're wondering whether your aging parent is going to end up in a nursing or retirement home, check [Read More]

Tracked on Jun 8, 2006 1:17:38 AM

» Tarver vs Hopkins Betting Odds Now Available from
on June 10, a date we will also be able to tune into the Belmont Stakes and 2006 World [Read More]

Tracked on Jun 8, 2006 11:34:18 AM

» Trouble Saving Money? E-mail Us from ontact 'World
ontact 'World News Tonight' for an Upcoming Story [Read More]

Tracked on Jun 8, 2006 10:54:42 PM

» A Vaccine That Prevents Cancer, But Will Parents Accept It? from arents May Not
arents May Not Understand the Link Between HPV and Cancer [Read More]

Tracked on Jun 10, 2006 12:30:21 PM

» Firefox and Yahoo, Ask Jeeves, Java, and Syracuse New York from light that exploits
Jeeves is following suit with their own Firefox native toolbar extension. Apparently, [Read More]

Tracked on Jun 14, 2006 9:25:30 AM

» Hot air, wet pants spice up Mexico election race (Reuters) from and a nervous criminal
a nervous criminal urinating in his pants on television -- welcome to Mexicos election race, as wacky as it is vitriolic. [Read More]

Tracked on Jun 16, 2006 10:39:13 AM

» Rice Wins! from headlines a few
against Booker, and accusations during their history of Sharpe James calling Booker - an African-American [Read More]

Tracked on Jun 17, 2006 12:11:33 PM

» Educational Resource for Spine Surgeons and Spine Sector Professionals Moves to a New Home from at Meta-Tracker.com.
sector professionals becomes a part of Meta Tracker and moves to a new dedicated website at Meta-Tracker.com. [Read More]

Tracked on Jun 17, 2006 8:07:30 PM

» Child Abuse Can Cause Schizophrenia, Conference Told from of Manchester
is to tell two international conferences, in London and Madrid on 14 June 2006, that [Read More]

Tracked on Jun 18, 2006 2:43:51 AM

» Wade, Haslem Put Hurt on Mavs from in one of the
and making the steal and free throws that put the Heat ahead with just more than a minute left. [Read More]

Tracked on Jun 19, 2006 8:31:00 AM

» Mavs Going Deep in Hearts of Texans from writes, This
pinstripes, and played in a stadium with a hole in the roof so, as legend says, God could watch his favorite team. [Read More]

Tracked on Jun 28, 2006 11:52:54 AM

» PHP Vikinger from Norway. 50 invitations
the sessions at the event. The event is meant to be affordable: registration [Read More]

Tracked on Jun 29, 2006 4:27:12 PM

» Mexico leftist has 3-point lead in new poll from former energy
conservative former energy minister Felipe Calderon on 33 percent. [Read More]

Tracked on Jun 29, 2006 11:15:13 PM

» 10 Plus 1: Sheila MacVicar On Assignment And In Detention from spent a lot of
Chicago. Eventually, we made the call, and found a senior government official who ordered [Read More]

Tracked on Jul 1, 2006 11:05:17 AM

» Star Jones Reynolds sorry for wedding spectacle (Reuters) from to fans on Friday
in the euphoria of marital bliss when she planned her lavish, freebie-filled wedding in 2004. [Read More]

Tracked on Jul 2, 2006 3:24:01 PM

» Bulls, Paxson Strike Fast to Land Wallace from the focus has
today -- is how did the Bulls swoop in and hook the biggest fish of the free-agent class in barely more than 48 hours? [Read More]

Tracked on Jul 14, 2006 2:26:33 PM

» Autopsy: Heart Disease Killed Ken Lay from results. The
sometime before he died, according to autopsy results. The report blames severe coronary artery disease for Lay's death. [Read More]

Tracked on Jul 25, 2006 8:22:40 AM

» Clippers defeat Suns for 3-3 series tie from to be anywhere
Ross, who was inserted as a starter was key in their 118-106 victory. The Suns didn't look themselves several [Read More]

Tracked on Jul 27, 2006 4:12:35 PM

» Google Warns AdSense Publishers of Disabling Accounts Due to Invalid Clicks But Gives No Advice from recount of a
thread has a funny recount of a back and forth between an AdSense publisher and Google. I'll quote the back and forth below, but in short, Google tells [Read More]

Tracked on Aug 4, 2006 1:07:31 PM

» B.C. doctor charged with assisting suicide attempt from court appearance
Columbia doctor made a brief court appearance Tuesday, accused of helping a 92-year-old [Read More]

Tracked on Aug 8, 2006 7:33:31 AM

» Pistons' Personnel Shakeup Similar to Heat's from the Pistons introducing
free-agent acquisitions Ronald Murray, Nazr Mohammed and Ronald Dupree. Unlike the second-guessing with the Heat last summer, [Read More]

Tracked on Aug 8, 2006 9:16:42 AM

» WNBA: Sun's Douglas MVP Candidate from into this season,
10 per game while harassing the opponent's best perimeter player defensively. [Read More]

Tracked on Aug 9, 2006 7:32:42 AM

» ADHD Frequently Missed in Girls from Parents Less
Parents Less Likely to Catch Condition as Girls Are Generally Calmer Than Boys [Read More]

Tracked on Aug 14, 2006 9:17:18 PM

Comments