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Friday, April 29, 2005

US: some Rocky citizen journalism competition

In looking for ways to improve its business and build its base, The Rocky Mountain News decided on a citizen journalism project which, when launched, will be one of America's biggest such endeavor, reports Editor & Publisher. 40 neighborhood sites and 15 print editions under the title YourHub.com will be divided into 10 advertising regions in the Denver area. Community members will be able to post whatever suits their fancy and some postings will be included in a weekly print edition to be delivered to Rocky subscribers. Another citizen journalism site that has been launched by another paper, The Daily Camera, fears domination by the bigger Rocky site. Kevin Kaufman, media editor at the Camera said, "I need to be able to get to those people quickly, first. I want to get my brand out before (Rocky Mountain does)." Another citizen journalism site in the region, NewWest.net which was launched in February (see previous posting) in three Rocky Mountain areas may run into trouble if it tries to penetrate the Denver citizen journalism market. With all of the citizen journalism sites popping up in the Rockies and the market research showing that there is a demand for the new medium, other papers are sure to soon jump on the wagon.

Source: Editor & Publisher

Posted by john burke on April 29, 2005 at 06:15 PM | Permalink

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