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Wednesday, March 30, 2005

Canada: launch of Metro in Ottawa and free daily in Vancouver

According to Yahoo News and CBC News, two new editions of free dailies will launch in Canada. Metro International S.A., Torstar Corporation and CanWest MediaWorks announced the launch of a Metro edition in Ottawa, the fourth Metro publication to be launched in Canada. Initial Metro daily distribution in the Ottawa region is set at 60,000. Metro in Canada, already distributed in Toronto, Montreal and Vancouver, enjoys a weekly readership of 1,295,000 and continues to show double-digit growth each year. Quebecor Inc.'s Sun Media Corp. and the private Jim Pattison Group also announced the launch of a free newspaper in Vancouver to take on the competing issue of the Metro launched in Vancouver earlier this month. Like Metro editions, the new Quebecor and Pattison Group paper will have various sections covering local, national, and international news, sports, and entertainment.

Source: Yahoo News and CBC News

Posted by john burke on March 30, 2005 at 04:59 PM in h. Young readers / New readers, k. Circulation and newspaper launches, n. Online strategies, q. Regional and ethnic newspapers | Permalink

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