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Friday, October 29, 2004

Bertelsmann more dependent on TV

The German weekly newspaper Die Zeit captured an article on Bertelsmann's announcement to put more emphasis on the TV market. Chief executive Gunter Thielencalculates a 503 million net profit from the German RTL-group for 2003, and describes targeted advertisement on their TV-networks to improved sales in other sections of the company as a long-term goal of the company. RTL-group Chief executive Gerhard Zeiler also announced that Bertelsmann is planning to create a European-wide network family. Already Bertelsmann holds 40% of the French network M6 and is planing to enlarge it's shares of the Spanish Antenna3 and British Channel5 within the next 18 months. This new development could have a negative impact on the print department of Bertelsmann.

Source: Zeit.de

Posted by Ulrike Trux on October 29, 2004 at 03:51 PM in b. Alliances and partnerships, c. Multimedia convergence, q. Regional and ethnic newspapers, r. Revenues and business models | Permalink

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