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Tuesday, August 31, 2004

Switzerland: common Sunday supplement for four newspapers

From Publicitas: "Effective January 8, 2005, Basler Zeitung, Berner Zeitung and Solothurner Tagblatt will include Das Magazin in their subscription copies on Saturdays. As a result, the print circulation of the supplement, which is aimed at urban readers and which has accompanied the Tages-Anzeiger for years, will increase from about 280,000 to more than 530,000 copies... In view of its broader geographic distribution, «Das Magazin» will have a national orientation under the leadership of Res Strehle, Editor-in-Chief.

Source: Publicitas

Posted by Bertrand Pecquerie on August 31, 2004 at 06:18 PM in b. Alliances and partnerships, k. Circulation and newspaper launches | Permalink

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